“Positive reinforcement,” “science-based,” and “force-free” are the most commonly used terms to describe the school of thought to which we ascribe. The cornerstones of our training philosophy and personal code of ethics are as follows:

• We believe in the inherent dignity of companion animals and the role they play in our society.
• We believe that pets are family, not property, and as such deserve to be treated with respect and care.
• We also strongly believe that science is the most powerful tool we have to discover the best ways to teach and communicate with our furry family members.
• Through science, we know that animals learn best when they are free from stress, fear and pain.
• Learning Theory is a well-established scientific discipline, and it provides us with a framework for teaching animals that need not rely on outdated punishment-based techniques.
• Training that relies on physical coercion, fear, or pain can damage the bond between pet and owner, and can create or exacerbate behavior problems.
• Training that’s based on positive reinforcement is not only more effective but also leads to healthier, happier and more confident pets.